Tactical Creatives

Programmes, Workshops & Seasonal Campaigns

I develop fast-turnaround tactical creatives that translate promotions, programmes and events into clear, engaging communications across print, digital and EDM channels. The work featured here represents only a small selection from the wide range of tactical creative projects I have delivered over the years.

Seasonal Campaigns

My work includes Chinese New Year tenant promotions, event-linked campaigns for the newly opened D’Marquee, festive greetings and red-packet designs.

DM CNY Package META Ad.mp4

UPlay Festive Greeting B2B_MICE.mp4

Programs & Workshop Creatives

I also created programme and workshop collaterals for SBS Transit and SMRT Corporation. The strength and consistency of the work led to repeat engagements, with both clients specifically requesting my involvement for subsequent projects.

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