Integrated Graphics

Brand Application and Marketing Collateral

Across NTUC Club Clubhouses, UPlay and UClub, I have developed a wide range of integrated marketing and brand applications that translate business needs into clear, consistent customer experiences. My work spans launch campaigns, key visuals, social and digital content, print collateral, event materials, venue signage and on-site communications. The work featured here represents selected examples from a much broader body of brand and marketing collateral developed across these three brands.

UPlay

I was closely involved in UPlay’s creative rollout when it launched as NTUC Club’s digital platform, producing materials that supported its experiences, communities and corporate engagement offerings.

NTUC Club Clubhouse

I also supported the launch of the flagship NTUC Club Clubhouse at SingPost Centre, applying its contemporary social, dining, event and recreational concept across coordinated marketing and venue touchpoints.

Developed the NTUC Club Clubhouses logo by extending the existing NTUC Club identity with a refined “Clubhouses” wordmark, creating a clear and cohesive sub-brand signature.

UClub

For UClub, I create communications that support interest-based communities and programmes designed to connect people through shared activities and experiences.

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