Destination Marketing

I created promotional graphics and marketing collaterals across a wide range of NTUC Club brands, supporting campaigns across print, digital, social media, events and on-site communications. The projects featured here—D’Resort, Wild Wild Wet and My Golf Kaki—are selected examples from this broader body of work.

Each project was tailored to the brand’s audience and customer experience while maintaining consistency across touchpoints. For My Golf Kaki, I also developed the visual identity from the ground up as part of a management-led
brand refresh.